Emily led a 0-1 pilot initiative to engage customers and help drive sales.
AI-powered SMS Chatbot Pilot
Led content strategy and prompt engineering under tight legal scrutiny to launch Asurion’s first ever two-way SMS initiative, powered by GenAI for same-day/next-day phone delivery and setup. In the first week of the pilot, the effort drove a 10%+ click through rate, increased setup rates by 7%, and drove a 1.3 point increase in SP100.